Privacy Policy— Lomas True Value
Effective Date: January 29, 2026
Lomas True Value (“Lomas,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use it, and the choices you have regarding your information.
Lomas True Value is a DBA of JNG Holdings LLC.
1) Information We Collect
When you sign up for emails or text alerts, we may collect:
Contact Information: name, email address, phone number
Communication Preferences: whether you opted into email and/or SMS messages
Basic Customer Interaction Data: such as whether you open an email or click a link (if enabled through our email platform)
We do not knowingly collect personal information from children under 13.
2) How We Use Your Information
We use the information we collect to:
Send coupons, deals, and promotional offers
Share store news, product updates, and seasonal specials
Send reminders about store events and limited-time promotions
Improve our marketing and customer experience
Maintain internal communication records and customer lists
Send occasional customer feedback or review requests
We only use your information for legitimate business purposes related to Lomas True Value.
3) Text Message (SMS) Communications
If you choose to opt into SMS text alerts, you agree to receive recurring marketing and informational text messages from Lomas True Value.
Message frequency varies
Message and data rates may apply
You may opt out at any time by replying STOP
For help, reply HELP or contact us using the information below
By opting into SMS messages, you confirm that you are at least 18 years old
Consent to receive text messages is not required to make a purchase.
4) How We Share Your Information
We do not sell, rent, or trade your personal information.
We may share your information only in these limited situations:
Service Providers: We may use trusted third-party providers (such as email and text messaging platforms) to help us communicate with you. These providers may process your information only to perform services on our behalf.
Legal Requirements: We may disclose information if required by law, legal process, or to protect our rights and safety.
5) Your Choices & How to Opt Out
You can opt out at any time:
Email: click the “unsubscribe” link in any email we send
Text Messages: reply STOP to unsubscribe
You may also contact us to update or remove your information
6) Data Security
We take reasonable steps to protect your personal information. However, no system can guarantee complete security. Please use caution when sharing personal information online.
7) Data Retention
We keep your information only as long as needed to send communications, maintain business records, comply with legal obligations, or resolve disputes.
8) New Mexico Privacy Rights
New Mexico does not currently have a comprehensive consumer privacy law like some other states. However, we still take privacy seriously and will respond to reasonable requests regarding your personal information.
If you would like to request access to, correction of, or deletion of your information, please contact us using the details below.
9) Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Updates will be posted on this page with a new effective date.
